Brillo: Clean Out Loud
This iconic brand was looking for a total revamp to appeal to a new generation of shoppers. After discovering a key consumer insight (our audience actually likes to clean) we were ready to go.
We gave the brand a new campaign that leaned into Brillo as the just-right tool to amplify her cleaning experience and its results.
The campaign included my trademarked tagline, Clean Out Loud™, a TV spot, print ad, a website redesign, and of course some social posts and banner ads to match.
Yes, I love to clean—and I’m proud of it.
(In fact, I would rather be cleaning right now.)
And it’s not just about how good my house looks when I’m done.
(BTW, it looks brilliant.)
It’s that I find cleaning to be such a great stress reliever.
It’s a time that clears my mind and my house with every soothing scrub.
But that’s not even the best part.
Brillo makes it better with the just-right sponge, powder, and scrub, for every single type of surface, spill, and stain.
(And no kidding, I will shout it from the top of my clean cabinets.)
There is nothing more satisfying.
Yes, I said it. And I’ll say it again. There’s no shame in my clean game.
I cleaned the house and I liked it.
Now, leave me alone to polish my light switches.
![BrilloPrintAd_GH_Fall2018[2]_edited.jpg](https://static.wixstatic.com/media/45cb85_414cf94ad7fc49f8aaf161efc481a60c~mv2.jpg/v1/fill/w_570,h_570,al_c,q_80,usm_0.66_1.00_0.01,enc_auto/BrilloPrintAd_GH_Fall2018%5B2%5D_edited.jpg)
